Web design /
UI/UX design /

Alfa Design Team

This is a design concept for Alfa Bank Design team. It was created as part of the BBE course of the UI/UX Digital Product Design educational program.


Alfa Bank is a Russian bank striving to create the best phygital experience in the fintech industry for it’s customers. The company invests a lot of resources, passion and dedication to develop it’s digital products. The idea to create a website, representing the design team within the company was organic and logical to me, as I believe this kind of website should exist.  Not only it would serve as additional promotion of the nternal expertises, but could also help with recruiting and onboarding process for the newcomers.

I've applied newly acquired knowledge from my courses with BBE to develop this  website design concept.
Link to preview:
Figma prototype
Visual references for landing page
The idea was to showcase the products the design team has worked on, but also be visually on brand and show it boldness and appreciating on the bright red colour. That’s why as references were taken main Alfa Bank website, which is more about functionality and also website for promoting internship programm, as it is more bold in visual elements.
Landing page
Desktop 1440 px, 12 columns layout

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