The concept of re-design for IKEA product page. This was a part of the BBE UI/UX Digital Product Design educational program.

The idea was to extract visual identity elements from another brand and re-design IKEA product page according to match it with this brand. In this exercise I have selected Raiffaisen Bank as a reference and made a research of which elements are the core for the visual identity in this case.

Second step was to analyse how to implement it in the IKEA product page and which UI solutions on the original page could be improved.



As a result, I’ve developed new product page, where I’ve applied elements of the new visual identity, and made a changes to UI/UX as well.